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Ovomaltine – An eventful history since 1904

Pale, bright, dark, strong – orange is not just orange. In the past, the Ovaltine tin has worn every conceivable orange. Colour, font and logo have changed over time, but the contents have remained the same. The Ovaltine story began with its invention in 1904 and to this day Ovaltine beverage powder is based on the old magic formula of Dr. Albert Wander.

In the beginning, the build-up drink was primarily intended to strengthen the weak. But sportsmen and women discovered the drink for themselves and Ovaltine became a pioneer even then: Ovo sponsored its first sporting event in 1923. The unique energy drink quickly found its way onto the family table. And so begins the extraordinary Ovaltine story.

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