Hug

HUG Familie – Swiss Bakery Tradition Since 1877

HUG Familie is a renowned Swiss brand with a rich heritage in premium baked goods. Founded in 1877 as a small bakery in Lucerne, the company remains family-owned and is now managed by the fifth generation. With a commitment to quality and sustainability, HUG AG operates from Malters and Willisau, employing around 450 dedicated staff members.

Under the guiding principles of warmth, entrepreneurship, and responsibility, HUG produces a variety of beloved Swiss treats through its four brands: HUG, Wernli, DAR-VIDA, and HUG Food Service. From the iconic Willisauer Ringli and Choco Petit Beurre to the wholesome DAR-VIDA crackers, every product reflects Swiss craftsmanship and tradition.

HUG stands for authentic taste, natural ingredients, and Swiss heritage, making it a favorite among those who appreciate high-quality biscuits, cookies, and crackers. Discover the flavors of Switzerland with HUG – where every bite is baked with heart.